Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She's also on the 2018 Women in Marketing: Africa advisory panel, was an #Inspiring50 nominee, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#LoeriesBrandRankings: How Sanlam took the top spot - again

The Sanlam marketing team has had an exceptionally good year, coming out as top brand in the latest Loeries Rankings. Alistair King, CCO of agency King James Group and Mariska Oosthuizen, head of brand for Sanlam, explain how they got to that top spot for the second time in four years...

By Leigh Andrews 1 day ago

When chance meetings roll into 'you're hired' meetings

What do Tim Modise, the late Rowena Baird, Stephanie Ruhle, and Oprah have in common? They serve as inspiration for the new news and social media anchors of OpenView's Open News...

By Leigh Andrews 2 days ago

#AfricaCom2018: How to leapfrog when improving customer experience

On the second day of AfricaCom 2018, Indranil Das, VP and head of Ericsson digital services for EMEA explained the importance of asking if the customer experience exceeds the customer expectation...

By Leigh Andrews 3 days ago

#BehindtheSelfie with... Boni Mchunu

This week, we go behind the selfie with Boni Mchunu, GM for East Coast Radio...

By Leigh Andrews 3 days ago

#Africacom2018: What's really chewing up your data

"I never subscribed for that, now all my data is gone!" It's a common call centre complaint, and also the basis of a highlight of the AfricaCom 20/20 track: The keynote address by Dimitris Maniatis, head of Secure-D at Upstream, who revealed the scary reality of smartphone data fraud...

By Leigh Andrews 13 Nov 2018

How to run a social performance ad agency in SA

Global social performance agency Adglow's SA country manager, Catherine Jenkins, explains the tools and techniques needed to successfully work with the rest of their collaborative global network, and more...

By Leigh Andrews 13 Nov 2018

#FairnessFirst: Why investigative journalism and media freedom matters

It's becoming harder than ever to 'kill the story' in these technologically advanced times...

By Leigh Andrews 12 Nov 2018

#DesignIndaba2019: Why Daniel Ting Chong's computer is the real hero of the 2019 campaign

Here's how the Design Indaba 2019 campaign breaks new ground as it was born out of creative curiosity and collaboration between man and machine...

By Leigh Andrews 9 Nov 2018

How to launch an independent TV news channel like Open News

eMedia Investments launched Open News on Thursday, 1 November. I visited the studios in the eMedia building on Stirling Street for a glimpse at the magic behind the scenes with MD, Nisa Allie on their fresh, honest alternatives to the news you see elsewhere...

By Leigh Andrews 8 Nov 2018

#BehindtheSelfie with... Trent Key

This week, we got behind the selfie with Trent Key, managing director of MoonSport Content and Entertainment...

By Leigh Andrews 7 Nov 2018

SA's first-ever BrandZ winners on the customer experience conversation

Panel discussions are notoriously difficult to report back on, but I couldn't resist sharing insights from a selection of the country's most valuable brands on factors that enhance the value they provide customers as per last week's Kantar Millward Brown SA BrandZ launch...

By Leigh Andrews 6 Nov 2018

#FairnessFirst: Meet the future of advertising

The session by VML was my favourite of the first-ever Digital Agency Showcase, because not only was the panel the most representative of the day, but agency leader Jared Cinman also led the way in letting the 'future of the industry' talk for itself...

By Leigh Andrews 5 Nov 2018

#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

M&C Saatchi Abel was one of the IAB Bookmark Awards' top six-ranked digital agencies presenting at the Digital Agency Showcase at Red & Yellow School. Founding partner Jason Harrison explained why Miley Cyrus is more influential than Stephen Hawking...

By Leigh Andrews 2 Nov 2018

#DigitalAgencyShowcase: How non-digital agencies win at digital

Network BBDO is one of the IAB Bookmark Awards' top six-ranked digital agencies of the year, and so presented at last week's Digital Agency Showcase at Red & Yellow School. ECD Brad Reilly showed some non-digital work and others in the automotive space. Remember Raj and Raj 2?

By Leigh Andrews 1 Nov 2018

How Tech Girl made a name for herself in all things tech, gaming and geek

It's tough enough being an entrepreneur. When you make a name for yourself in a tight industry that's typically dominated by the opposite sex, even more so. Here's how Tech Girl Sam Wright is setting the esports industry alight...

By Leigh Andrews 1 Nov 2018

#DigitalAgencyShowcase: Being more human, doing digital work

In introducing Hellocomputer as one of the IAB Bookmark Awards' top six-ranked digital agencies presenting at last week's Digital Agency Showcase at Red & Yellow School, group MD Mark Tomlinson placed emphasis on being more human in these digital times...

By Leigh Andrews 31 Oct 2018

#BehindtheSelfie with... Mo Matli

This week, we go behind the selfie with Mo Matli, junior director at Fort Network...

By Leigh Andrews 31 Oct 2018

#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Evan Milton of Ogilvy SA kicked off last week's Digital Agency Showcase with insights into what it means to be an advertising agency in these digital, connected times and shared the power of co-authoring brave work with brands...

By Leigh Andrews 30 Oct 2018

#FairnessFirst: Busting stereotypes of SA women in the workplace

With rising awareness that inequality needs to be tackled head-on, we're seeing more mindfulness of issues of inclusion and equality in local marketing campaigns and movements like the 7% Tribe, Take This Thread and 'Women Acknowledged'...

By Leigh Andrews 29 Oct 2018

#DigitalAgencyShowcase: The power of timing in creative ideas

In the final session of Red & Yellow's Digital Agency Showcase, Matt Ross, founder and CCO at King James Digital, shared a presentation that touched on the power of sharing ideas in the right time and place, presented from his iPhone...

By Leigh Andrews 26 Oct 2018

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