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Keeping it even fresher, daily

Spring is in the air, and the isiZulu daily, Isolezwe, has taken on a fresh new look from Tuesday, 3 September 2013.
Keen to hear what readers think of their fresh new look are (L-R) Isolezwe deputy editor, Slindile Khanyile, editor Sazi Hadebe and chief sub, Fezeka Novukuza
Keen to hear what readers think of their fresh new look are (L-R) Isolezwe deputy editor, Slindile Khanyile, editor Sazi Hadebe and chief sub, Fezeka Novukuza
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With Isolezwe placed as the country's top selling isiZulu title and the two weekend editions selling well, attention has been turned to sprucing up the daily's design.

"Our look hasn't changed much in 11 years," says Editor, Sazi Hadebe. "It was time for a freshen-up. It's not a radical change, we've introduced new fonts, up-weighted our visuals, and given the overall design a 'nip and tuck'."

"Our content is continually evolving as we adapt to our readers' changing lifestyles and interests. Two outstanding columnists Fred Khumalo and Thulani Mbatha recently started writing for us. In the past few weeks, we've also introduced two new weekly features - on business and religion."

Selling over 110,000 every day with a small subscriber base, single copy sales are Isolezwe's mainstay and the front page is used to sell the whole package.

"That hasn't changed," says Hadebe, "our front page acts as a teaser for what's inside but we have added more flexibility to the design. Our new look aims for maximum visual impact within the constraints of space and daily deadlines."

In the upfront news, human interest, opinion and letters sections, readers will see more bite-size snippets, and design enhancements to pull-quotes, deep-etched visuals and headline, caption and byline formats.

Design revisions to the TV, entertainment, and lifestyle feature pages, accommodate maximum information in limited space, a prerequisite for busy, information hungry Isolezwe readers.

"We're confident fans will appreciate the changes we've made to the sports pages with more snippets, and bolder visuals and headlines," says Hadebe.

He says the editorial team is excited about the changes and looking forward to feedback from readers. "Although we've called on specialists within the group, all the work has been done in-house," says Hadebe. "Our staff has learnt new skills in the process and can creatively apply the new design elements to every edition."

5 Sep 2013 11:43

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