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The Mercury brings Durban to the world

Durban-based morning daily The Mercury is pulling out all the stops during the Conference of the Parties 17th climate change conference hosted by the coastal city this week.
The Mercury brings Durban to the world
"Our planet's future is in the hands of the thousands of delegates who have descended on Durban for the Cop 17 Climate Change Conference," says Acting Editor, Jon Knight, "but it is also up to each one of us to make a contribution, no matter how big or small."

"It is at grassroots level that many innovative schemes are showing the 'big boys' how we can move towards a Green Economy," says Knight.

A full team of reporters headed by award-winning environmental reporter, Tony Carnie, has been assembled to cover every aspect of the conference. The world's literally come to Durban, and the daily is seizing the opportunity to bring COP17 to the world.

In print, readers will receive acclaimed "Planet in Peril" posters every day from Monday November 28 to Monday December 5. An additional four-page tabloid supplement dedicated to the conference will be carried in The Mercury every morning for the duration of the conference. On December 7, a 2012 green calendar, sponsored by the United Nations Environment Programme, will be published in The Mercury. Even the morning title's sumptuous monthly Food&Wine supplement is going gorgeously green and organic on Wednesday November 30.

The Mercury is making full use of its digital capabilities to extend coverage. The title's website www.themercury.co.za has been upgraded with the addition of a special dedicated COP17 section on the site which will carry happenings and news throughout the conference.

Twitter will be buzzing with conference related tweets and the hashtag #COP17 is anticipated to trend strongly. Follow @TheMercurySA for blow by blow tweets from the conference with links to more detailed updates. And don't forget about Facebook, TheMercurySA's fully-laden fan page will carry updated news with extra pictures of what's going at the conference.Readers can also expect exclusive extras when they scan The Mercury's COP17 QR codes.

"The conference also presents an ideal opportunity for us to experiment with the social media storage facility, Storify," says Knight. "Our COP17 team will gather the most popular tweets, YouTube videos, Facebook and web updates on one convenient and easy to view page. Be sure to visit us as http://www.storify.com/TheMercurySA."

29 Nov 2011 13:01

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