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The Mercury goodlife expands, adds value

When KwaZulu-Natal morning daily, The Mercury, spotted a gap in the market for quality leisure and lifestyle content, it responded by revamping, expanding and relaunching its Friday supplement, goodlife.
The Mercury goodlife expands, adds value
"Keeping relevant, fresh and exciting is what makes The Mercury tick. Editor Angela Quintal is a master at encouraging innovative ideas and blending the old with the new. Friday's The goodlife was one of The Mercury's best-read supplements and, by adding extra content, we'll be keeping our existing readers excited as well as enticing new readers," explains contributing editor, Debbie Reynolds.

She says that articles covering health and fitness, fashion and trends, travel and books have been added to the mix which already includes the arts, entertainment, music, movies and theatre. The new-look 12-page goodlife is edited by Reynolds and The Mercury arts editor Billy Suter, with contributions from The Mercury team and freelance writers.

Reynolds says that the new topics have been chosen to not only increase The Mercury's reach in the leisure and lifestyle sector but also to add value. "The new topics speak for themselves as being part of a comprehensive leisure and lifestyle package. Our upwardly mobile readers are plugged into lifestyle trends and are hungry for well-written and informative articles that are relevant to their lives."

Reynolds, who worked for Independent newspapers for 20 years before taking a five-year break, is on hand to assist with the more comprehensive goodlife. "It is great to be back with such a talented and motivated team. I love coming into The Mercury every morning and getting stuck into products that have a positive spin-off for the title," she says.

Where does Reynolds see goodlife in a year's time? "Giving other lifestyle titles a run for their money! We'll be giving existing readers more value and ultimately attracting new readers to a title that truly has something for everyone."

The Mercury has 272,000 readers in KZN, 72% of whom are in the more affluent LSM 8-10 groups (AMPS 2010B).

21 Jul 2011 13:05

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