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POST newspaper smashes all records

MORE than 20,000 additional copies of the Indian focused weekly newspaper, POST, were sold on Wednesday November 10, 2010. This issue carried the 152-page supplement compiled to pay tribute to the Indian community and in particular those people who arrived in South Africa on board the SS Truro, on November 16 1860.
POST newspaper smashes all records
POST's Consulting Editor, Brijlall Ramguthee, who led the '1860 The Journey' team, said the 68,020 sale justified the confidence he had in the product. "As I went through the reams of 1860 copy, I got the feeling that we had a remarkable story to share with our readers. I am delighted that we were able to compile a supplement that will remain a keep-sake, which was our original objective," said Ramguthee, who retired on October 31, at age 65, but remains Consulting Editor. "It's a memorable way to end my stewardship at POST, and that is on an all-time high," he added.

Loyal readers commented that the POST supplement commemorating the arrival of Indians in South Africa was a magnificent read highlighting invaluable information and stories about our journey to 150 years - many of the stories would have remained unknown, had it not been for POST's special supplement.

The personal, intimate stories shared by the various contributors are a reminder of our forefathers' sacrifices. While every Indian knows when, where, how and why their indentured ancestors came to South Africa, the supplement gave a refreshing twist to the historical journey.

Illustrating the value of the content, a community church in Overport pasted the supplement along its wall to highlight the rich heritage of Indian people and commemorated the arrival of Indians on Sunday, November 14, 2010.

POST's closeness to the community is obvious in this supplement and readers appreciate the title's concerted efforts to preserve and advance the colourful Indian legacy.

The extraordinary response indicated people's interest in their past and heritage. But POST is not just a conservative newspaper about the past; it has a strong position in today's Indian community.

Incoming Editor, Aakash Bramdeo, said that POST had built up a reputation for reflecting the trials and tribulations of the community and would continue to do so.

With a third quarter audited circulation of 44 062, POST remains the 'Voice and Heart' of the Indian community.

24 Nov 2010 11:29

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