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Fullfilling our passion, paying tribute to our forefathers

POST consulting editor, Brijlall Ramguthee, proudly presented a 152 page supplement to commemorate the arrival of the first Indians in South Africa, on board the SS Truro, on November 16 1860.
Taking a break after publishing of POST's mammoth souvenir 1860 commemorative supplement, from left to right:Advertising Manager, Dennis Thulukanam; Consulting Editor, Brijlall Ramguthee; Senior Reporter, Yogas Nair; Editor, Aakash Bramdeo.
Taking a break after publishing of POST's mammoth souvenir 1860 commemorative supplement, from left to right:Advertising Manager, Dennis Thulukanam; Consulting Editor, Brijlall Ramguthee; Senior Reporter, Yogas Nair; Editor, Aakash Bramdeo.
Ramguthee says, "We started work in February 2009 with the entire POST team working hard to fulfil the dream; a publication that is different, that is worthy of the significant milestone and one that will become a collector's item."

"This was a true labour of love, we crisscrossed the country and met with as many people as we could as we tried so very hard to reflect their stories."

"We could not accommodate every segment of the Indian community, but we hope this will do some justice and be seen as a tribute to the indentured community; and particularly indenture labourers who left the comfort of their homes."

"When they left 150 years ago, they didn't have any idea what life in South Africa would be like. Promises were made to them that they would find gold on chilli trees in a place of sunshine and wealth."

"The story unfolded in different ways and our editorial staff have tried to capture the resilience of the Indian community - a community that invested and believe so much in education, and built their own schools, some of which we have captured."

"This supplement salutes our forefathers who toiled through blood, sweat and tears to give us this home called South Africa."

"It is a keep-sake full of photos, documents, history, heritage, and opinions to celebrate the history as well a reflection on the Indian community's current and future contribution to South African society," concludes Ramguthee.

Alongside editorial's efforts, POST's advertising department secured more than 60 pages of advertising for the supplement.

"We are so grateful to advertisers for their support, with many of the country's big brands, entertainment options and retailers in the supplement," says Dennis Thulukanam, POST advertising manager.

"Special tribute adverts show the extent of KZN industry's support. The Indian community also supported the initiative in a big way, with families getting involved, demonstrating the title's closeness to the community," says Thulukanam.

With 439 000 readers and 35% reach into the Indian market, POST is the market leader in Indian print. The weekly paper also has an unusual gender profile bias, with 55% female readers and 45% male readers.

The mammoth supplement is printed on Sappi's environmentally-friendly paper, Triple Green. Fittingly, the 'white' paper was manufactured at their Stanger mill and contains 60% bagasse - a by-product of sugarcane production.

High demand for the November 10 issue of POST, carrying the free tabloid supplement and Sappi 4-page insert, is anticipated.

12 Nov 2010 13:26

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