Independent Media grew its share of the South African daily newspaper market by 3,2% and the weekend newspaper market by 1,6% compared to the same period last year. These results were released by the Audited Bureau of Circulation (ABC) which measures newspapers and magazine circulation performance.
In the past quarter, total South African newspapers declined marginally by 0,78%. Total daily newspapers declined by 2,6%, weekly newspapers remained static and weekend newspapers declined by 3%. Local newspapers increased by a marginal 0,5%.
Five of Independent Media’s daily newspapers showed solid performance in the period Jan to March 2016 compared to the previous quarter (October to December 2015). Isolezwe which grew by 4% and The Star, which grew by 2%, were the strongest performers in the Group. Pretoria News, Cape Argus and The Mercury showed marginal growth.
Four out of the six weekend newspapers which showed an increase compared to the previous quarter were also in the Independent Media stable. Saturday Star grew by an encouraging 3% while Independent on Saturday, Pretoria News Saturday and Weekend Argus each grew by 1%.
Independent Media’s market strength was further reinforced by the solid performance of its magazine division, Conde Nast Independent (CNI), which showed an overall increase of 1,1% compared to the previous quarter. GQ increased by 2,6%, Glamour increased by 1% and House and Garden remained stable.
“Our market share increase together with the solid circulation performance of some of our key publications, is a testimony to our readers’ confidence in our publications. All kudos to our hard-working editorial teams. I commend them for showing tenacity and commitment during this very trying time in the print media industry," said executive chairman of Independent Media, Dr Iqbal Survé.