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Indy's Media competitors taking strain

Among daily newspapers, circulation declined by 2,7%. Times Media Group's (TMG) daily newspaper, The Times, was the biggest loser among the daily newspapers, with circulation plummeting by 8,3% - from 109,484 to 100,363 in the past quarter. It remains largely a free newspaper.
TMG's business publication, Business Day, dropped by 2%. Independent Media’s Business Report together with Personal Finance reaches approximately 1,4 million readers, making it by far, the most authoritative and widely read business newspaper in the country, reaching a high black and white LSM business community.

Weekend newspapers declined by 3,1% and among free local newspapers, the results show a decline of 1,5%.

Star performers in the Independent stable include Cape Times, which increased its total circulation by 3% (from 31,197 to 32,029), Cape Argus by 1% (from 30,322 to 30,484), KZN’s Post which showed an increase in circulation of 1,2%, from 42,917 to 43,439 (Post is a weekly niche publication serving South Africa’s Indian community), Sunday Tribune which showed a 1% growth from 61,035 to 61,765 and Weekend Argus by 1%, from 53,581 to 54,013.

Independent’s Gauteng publications, The Star and Pretoria News, showed a marginal decrease of 1% while outperforming other Gauteng newspapers which declined substantially - such as Daily Sun which dropped by 3%, Beeld by 4%, Citizen by 3% and Sowetan by 2%. The Star and Pretoria News continue to be the most read newspapers among the top LSM’s in South Africa – with a strong black middle class readership.

Independent Media’s Conde Nast magazines performed exceptionally well in an environment where the total magazine market in South Africa has declined by 8,33%.

Glamour increased its circulation by 5% (49,035 to 51,410), GQ by a whopping 9% (22,789 to 24,848) and House and Garden remained stable at 36,425.

“It’s a tough environment to be in but when you have great brands the task is so much easier. While we are introducing new content platforms, our traditional platforms are still standing strong. I commend the teams working on these publications for their hard work, resilience and fighting spirit”, said Dr Survé, Independent Media’s Executive Chairman.

21 Feb 2016 11:35

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