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Smartphones and panel TVs lift South Africa's consumer tech market in Q2 2018Revenues in South Africa's technical consumer goods market climbed 8% year-on-year in the second quarter of 2018, boosted by a 16% rise in the telecommunications sector and a 17,4% increase in small domestic appliances, according to point of sale data from market research firm, GfK South Africa. The data also shows that the major domestic appliances and consumer IT segments grew by 3% and 6.6% respectively. 11 Sep 2018 Read more

Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shoppingThe launch of Midrand's Mall of Africa in April 2016 has helped to lift average quarterly revenue from technical goods across major shopping malls in Midrand, Pretoria and Johannesburg by more than 50%. This indicates that South Africa's richer and more densely populated urban areas have yet to hit saturation point for new shopping developments. 21 Aug 2018 Read more

Brands should add to working moms' sense of wellbeing rather than contribute to their anxietyWith unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. 8 Aug 2018 Read more

A cross-media view of the customer is the key to marketing successThink about your customer, walking into work with a smartphone in one hand and a briefcase in the other. He or she may be wearing a pair of jeans from a brick-and-mortar store, purchased on account using a store club card, and a jacket acquired on special after seeing a TV ad for a winter sale. 11 Jul 2018 Read more

Online sales of technical consumer goods soar as South Africans seek bargainsE-commerce retailers grew their share of the South African technical consumer goods market by 52% in 2017, accounting for 6.9% of total consumer spending by rand value for the year. This means they have nearly doubled their share of the market since 2015, according to research from GfK South Africa. 21 Jun 2018 Read more

Linear broadcasting's share of screen time shrinks as SA tunes into free and paid digital videoGfK launches its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits 3 May 2018 Read more

Rachel ThompsonSouth Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing the workplace with their search for purpose, the consumer landscape with their demands for authenticity and personalisation, and society at large with their belief in social justice. Brands need to understand what makes them tick to secure a long-term future for their businesses. 19 Apr 2018 Read more

Smartphones shine in a difficult year for South Africa's consumer technology sectorSmartphone unit sales in South Africa climbed by around 21% in 2017, even as South Africans reduced their spending in most categories of the consumer technology market, according to point-of-sale data from market research firm, GfK South Africa. Storage, media-streaming device, and speaker retail sales also saw healthy growth last year, while tablet computer, desktop computer and mobile computer sales experienced sharp declines. 23 Mar 2018 Read more

A five-step plan to maximise media effectiveness and drive salesThe media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer's path to purchase. To maximise media effectiveness and return on investment (ROI), marketers need an accurate way to measure the sales impact of below-the-line (BTL) and above-the line (ATL) media in a fragmented and complex landscape. 27 Feb 2018 Read more

Five consumer spending trends to watch out for in 2018South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and internet shopping takes off. Our research shows that many South Africans are fearful about the future, with 46% saying they are not very or at all confident about the future. 7 Feb 2018 Read more

The winning brands in 2018 will get their competitive edge from memorable customer experiencesConsumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime. 16 Jan 2018 Read more

Consumer electronics sales soar in South Africa during Black Friday weekSouth African retailers saw strong sales during the week of Black Friday this year. Panel television unit sales experienced 47% growth and smartphone sales leaped 63% compared to the same week in 2016, according to point of sale tracking data from GfK South Africa. The value of panel televisions sold during the week was up 41% over the comparable week in 2016, while the value of smartphone sales climbed by 34%. 8 Dec 2017 Read more

Smartphone sales in SA rise 28% as average selling price fallsSouth African smartphone sales climbed 28% year-on-year to three million units in the third quarter of 2017, while basic mobile phone sales were up 6% to 1.6 million units for the same period, according to point-of-sale tracking data from GfK South Africa. Smartphone revenues were up 27% compared to the same quarter in 2016, as the market accelerated its transition from basic phones. 22 Nov 2017 Read more

Helping connected consumers to navigate your path to purchaseSouth African consumer brands, like their counterparts in other parts of the world, face an uphill battle in meeting the growing expectations of their customers. They operate in a world where consumers continually want more convenience, more choice, lower prices and a better experience. 26 Oct 2017 Read more

Capturing the Generation Z opportunitySouth Africa has a youthful population, with more than 66% of our people below 35 years old and 41% younger than 21 years old. Marketers who want to ensure the longevity of their brands and win the consumer of the future thus need to come to grips with what the under-21s - Generation Z - want and value. 11 Oct 2017 Read more

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp declineRetail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy, according to point of sale data from market research firm, GfK South Africa. However, the media tablet market has shrunk by about 40% in the first half of 2017, while smartphones continue to boom. 28 Sep 2017 Read more

How to supercharge ROI from your retail marketingAs a retail or manufacturing marketer in today's competitive landscape, you need a sophisticated understanding of which activities are driving your bottom line as well as how shoppers experience your product in context if you are to grow your business. 14 Sep 2017 Read more

South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritageNew GfK research reveals how brands can connect with people in townships by aligning with their values 30 Aug 2017 Read more

Converting browsers into buyers: the number one challenge for retailers and manufacturers in SAThe South African non-food retail market is under growing pressure. Manufacturers and retailers face significant declines in sales volume and value as their markets mature, as the weakness of rand diminishes spending power and as a difficult economy erodes consumer confidence. 15 Aug 2017 Read more

Sluggish economy dampens demand for small domestic appliances in South Africa
  • Value of market falls 17% to R3bn in 2016
  • Low-cost local brands to grow at expense of premium multinational brands
  • Coffee machines and juicers to sell well as SA embraces healthy lifestyles and at-home dining
 3 Aug 2017 Read more

GfK becomes newest member of IAB South AfricaGerman-owned global research giant, GfK, joins IAB South Africa in support of the local digital industry 5 Feb 2016 Read more

Hidden market forces cause new products to flopGreat products are floundering because suppliers don't know enough about their markets. As many as 75% to 80% of new products and services flop, according to research firm GfK. A lot of these innovations fail because suppliers lack vital knowledge about their markets. 7 Jul 2015 Read more

GfK is expanding its radio audience measurement (RAM) services to countries in the Asia Pacific region. 18 Nov 2014 Read more

How FUNDI will help your small business thriveNew app launched to assist small businesses 27 Jun 2014 Read more

GfK (SA) welcomes Joe Boniaszczuk to the role of Director of Marketing Sciences. 26 Oct 2012 Read more

GfK acquires South African market research company GlobalEDGE Marketing Consultants. 5 Oct 2012 Read more