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GfK South Africa Press Office
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South Africa's new generation of dads are cool, committed and in chargeToday's South African dad is different from dads of the past. Better educated and with more earning power than his grandfather or even his father, he is carving out a new social standing and position in the family. 16 Nov 2018 Read more

SA brands start the countdown to Black Friday 2018The days are getting longer and hotter, suburban South Africans are firing up their braais and the malls will soon be filled with the sounds of Boney M. Yes, it's nearly time for the festive shopping season, preceded by Black Friday, an imported tradition that South African shoppers have made their own. With less than a few weeks to go before Black Friday on 23 November, technical goods retailers and manufacturers are scrambling to get ready. 24 Oct 2018 Read more

South Africans browse on their smartphones, then purchase in a storeTwo-thirds of connected consumers use their smartphones in their purchase journeys 28 Sep 2018 Read more

Smartphones and panel TVs lift South Africa's consumer tech market in Q2 2018Revenues in South Africa's technical consumer goods market climbed 8% year-on-year in the second quarter of 2018, boosted by a 16% rise in the telecommunications sector and a 17,4% increase in small domestic appliances, according to point of sale data from market research firm, GfK South Africa. The data also shows that the major domestic appliances and consumer IT segments grew by 3% and 6.6% respectively. 11 Sep 2018 Read more

Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shoppingThe launch of Midrand's Mall of Africa in April 2016 has helped to lift average quarterly revenue from technical goods across major shopping malls in Midrand, Pretoria and Johannesburg by more than 50%. This indicates that South Africa's richer and more densely populated urban areas have yet to hit saturation point for new shopping developments. 21 Aug 2018 Read more


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